Izinhlobo zamabhayisikili ezingane "zihamba kanjani" ezimakethe zaphesheya kwezilwandle

Ibhayisikili lezingane, inguqulo eyehlisiwe yebhayisikili labadala, yakhelwe ngokukhethekile izingane ezingakawazi amakhono angokomzimba nengqondo adingekayo ukuze ugibele ibhayisikili. Nakuba amandla emakethe amabhayisikili ezingane ephansi kakhulu kunalawo amabhayisikili abantu abadala, ukuncintisana kuncane kakhulu. Ngokusho kwedatha ye-CMI, usayizi wemakethe yebhayisikili yezingane emhlabeni wonke ngo-2022 wawungama-dollar ayizigidi eziyizinkulungwane ezingu-18.22, futhi kulindeleke ukuthi ngo-2030, lesi sibalo sizokhula sifinyelele ezigidini eziyizinkulungwane ezingu-24 zamaRandi aseMelika, kanti izinga lokukhula lonyaka elihlanganisiwe lizohlala cishe ku-3.5%. Ithemba lamabhayisikili ezingane likhulu impela, ngakho-ke izinhlobo zamabhayisikili ezingane "zihamba kanjani" ezimakethe zaphesheya kwezilwandle? Uhlobo esizoluhlaziya ngokulandelayo lungakunikeza ugqozi!

Imakethe yamabhayisikili yomhlaba wonke, ngokwezwe, ingahlukaniswa ngezimakethe zaseNyakatho Melika, eYurophu, e-Australia, e-Asia Pacific naseLatin America. Isifunda sase-Asia-Pacific siphethe imakethe yamabhayisikili ezingane emhlabeni jikelele, ikakhulukazi ngoba isifunda sase-Asia-Pacific, okuhlanganisa i-China ne-India, sinenani elikhulu labantu, futhi usayizi wemakethe ngokwemvelo ukhulu kakhulu. Amazwe aseYurophu, ngenxa yendawo encane yomhlaba, ubukhulu bedolobha abukhulu, kuhambisana nomthelela womqondo wokuvikelwa kwemvelo, ngakho-ke isidingo saso samabhayisikili ezingane sinamandla. Abazali baseNyakatho Melika, ngenxa yokuqina komzimba, ukuvimbela ukukhuluphala nezinye izizathu, banethemba lokuthi izingane zingabamba iqhaza ngenkuthalo emidlalweni yangaphandle. Amabhayisikili ezingane angasetshenziswa njengendlela yokuhamba futhi njengemishini eyisizayo yokuqina nokunciphisa amafutha, ngakho-ke abe ukuphela kokukhetha kubazali baphesheya kwezilwandle.

Ngokungafani nezinye izigaba, imikhiqizo ehlobene nezingane ngokuvamile idinga ukuhlangabezana nezidingo zamaqembu amabili abantu, eyodwa yizingane ngokwazo, kanti enye abazali bazo. Ngokusho kwedatha yewebhu efanayo, igebe phakathi kwabasebenzisi besilisa nabesifazane be-Strider Bikes alilikhulu, futhi iminyaka ye-Strider Bikes igxile kakhulu kubantu abangaphezu kweminyaka engu-25 ubudala, okubonisa ukuthi izethameli zayo eziyinhloko zingabazali nezihlobo zezingane. Ngokombono wezingane: ukukhethwa kwezingane kwamabhayisikili ngokuvamile kuqala kusukela ekubukeni komkhiqizo, futhi iningi lamabhayisikili ezingane athandwa kakhulu asekelwe kubalingiswa abadumile noma izindaba. Akugcini nje ngokukhanga izingane, kodwa futhi isebenza njengemali yezenhlalakahle.

Nakuba kungabazali abathenga amabhayisikili, abasebenzisi bokugcina basengabantwana, ngakho-ke i-Strider Bikes ayisebenzi nje kuphela nge-IP eyaziwayo ukuze iqalise imodeli ye-co-branded, kodwa futhi inikeza isevisi eyenziwe ngokwezifiso, evumela abathengi ukuthi bakhethe umbala. komzimba nokubamba. Lokhu kukwazi ukwenza imikhiqizo yabo ihambisane kakhulu nokuthandwa yizithameli eziqondiwe.

Ngokombono wabazali: Ngokuvamile abazali bacabangela lezi zinkinga ezimbili ezilandelayo lapho kukhethwa amabhayisikili ezingane, enye iwukuphepha, kanti enye iyonga. Ekuphenduleni ukukhathazeka kwabazali bezingane, i-Strider Bikes ngakolunye uhlangothi igxile kuphela ekuthuthukiseni nasekuklanyeni amabhayisikili ezingane, ukuze ibe nesithombe sochwepheshe, futhi ngakolunye uhlangothi, ihlanganyela ngenkuthalo ekuhlolweni okujwayelekile okuhlukahlukene. Isithombe esiphrofeshinali kanye nesitifiketi sesikhulu singathola ukwethenjwa kwabathengi ngokwezinga elithile.

 Ngokusho kwedatha yewebhu efanayo, ithrafikhi yewebhusayithi ye-Strider Bikes isuka ikakhulukazi ekusesheni kwemvelo (37.16%), ukusesha okukhokhelwayo (25.10%), ithrafikhi yokufinyelela okuqondile (25.59%), inkundla yezokuxhumana (7.23%).

Ithrafikhi yokusesha yemvelo, emithonjeni yethrafikhi ye-Strider Bikes, ilandisa ngenani eliphakeme kakhulu, empeleni okuyisakhiwo sethrafikhi esiyingozi kakhulu. Ake sibhekisise isu le-SEO le-Strider Bikes

Ukukhethwa kwamagama angukhiye: Iningi lamagama angukhiye akhethwe yi-Strider Bikes amagama angukhiye omsila ophakathi nendawo omude anobunzima obuphansi, futhi ngokuyisisekelo afinyelele isikhundla sokuqala nesesibili. Futhi sizothola ukuthi nakuba ivolumu yokusesha yamanye amagama angukhiye ayiphezulu kakhulu, ithrafikhi eyilethayo ayiphansi.

Lokhu kusewusizo kakhulu kubathengisi abancane nabaphakathi, emva kwakho konke, kungakhathaliseki ukuthi kumandla noma izinsiza zezezimali, abathengisi abancane nabaphakathi banzima ukuncintisana nenhloko yebhizinisi, akufanelekile ukuchitha isikhathi esiningi namandla. kumagama angukhiye adumile.

Iketango langaphandle: I-Strider Bikes ikhethe uchungechunge lwangaphandle, iningi lamaphuzu esizinda liphezulu, futhi lihlobene namawebhusayithi ezingane, ukwenza uchungechunge lwangaphandle kulawa mawebhusayithi, ukuletha umthelela omuhle esisindweni namaphuzu wewebhusayithi. I-Ueeshop ingathanda ukukhumbuza abathengisi be-novice ukuthi ngenxa yokushintshwa komthetho, i-Google yanamuhla igxile kakhulu kwikhwalithi yeketanga langaphandle, kunokuba inani, ngakho-ke qiniseka ukuthi ugwema ukwengeza inani elikhulu lamaketanga angaphandle, kodwa amaphuzu wesizinda phansi kakhulu.

Thuthukisa ukwaneliseka komsebenzisi futhi usungule ubudlelwano besikhathi eside nabasebenzisi, hhayi kuphela ongaletha ama-oda amaningi kuwebhusayithi, kodwa futhi wonge inani elithile lezindleko zokuphromotha. Manje wenzeni ama-Strider Bikes mayelana nokuguqulwa?
 

Ihlukaniswa ngeminyaka: Ngenxa yokuthi izingane zisenkathini yokukhula, isimo somzimba wazo sizoshintsha kakhulu, okwenza izingane ezineminyaka ehlukene zidinge ukufanisa izakhiwo ezihlukene zamabhayisikili. I-Strider Bikes yengeze isihlungi ekhasini lasekhaya, abathengi badinga kuphela ukukhetha ngokuya neminyaka yobudala, ungakwazi ukuhlola ngokushesha imikhiqizo ehlangabezana nezidingo, ekwazi ukusiza abathengi ukuthi bathuthukise ukusebenza kahle kokuthenga.